Taking a minimalist approach with its products, Japanese retailer Muji will be coming to Toronto according to the Globe and Mail. And I for one am excited, not only because I love shopping for accessories, but the brand takes a unique and refreshing approach to how consumers buy lifestyle goods.
If you’re not familiar with Muji, prices are affordable (but don’t be expecting Target-esque price points). They can afford to keep their costs low as they spend nothing on advertising, and products are simple in terms of their design – very simple! It’s the store for anti-label design lovers who don’t want to shop at IKEA.
Items are sans logo (which I can appreciate sometimes), and often don’t even acknowledge designer colorations – something I don’t think we’ll get used to anytime some, as Torontonians love our celebrity collections don’t we? They allow us a taste of runway, without the Haute Couture price tag.
The store is set to open near Toronto Eaton Centre by mid-December, perfect timing to woo stock-stuffer hungry Toronto shoppers with products ranging from simple stationary, furniture and storage to kitchen gadgets and gifts galore, and everything in between.
And, that’s not all for Asian retailers, Uniqlo could be coming in 2016, the Globe also reported.